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Ariane Goodwin Writing the Artist Statement Artists have the darndest time figuring out what someone wants to know about their work…
that they can’t already see.

Ahhh… if it was only as simple as seeing (a skill set artists have in spades!)

If we humans weren’t such complex beings with visual, auditory, kinesthetic, psychic, and linguistic sensibilities (to name just a few), surviving in a culture where overstimulation is the name of the game.

But we are, and they are, and this means artists need different levels of connection with their audience.

Ariane Writing the Artist Statement

When I wrote Writing the Artist Statement: Revealing the True Spirit of Your Work, I took it all on.

As one art educator said to me, ”Goodness, what did you find to say for 142 pages?”

Writing the Artist Statement: Revealing the True Spirit of Your Work

This book gives the artist in your life:

The working definition of an artist statement
Proven writing methods
What gallery owners really think about artist statements
The top 7 strategies for presenting a finished statement
Which fears stop artists cold—in writing, art, or life
How to capture artists’ organic “self-talk” about their work
What makes an artist statement shine while others whine
What helps an artist “seal the deal” with serious collectors

How To Order

Really, I leave no stone unturned. (Or… if I have, I invite you to let me know.

Could be one or two pebbles I’ve missed — and you’ll have nothing but my gratitude if you point them out.)

Ariane Goodwin Writing the Artist Statement: Revealing the True Spirit of Your Work

Testimonial Wassmer Writing the Artist Statement: Revealing the True Spirit of Your Work

I understand that artists don’t want to pick through a word jungle to find the gold.

So I’ve made this quick and easy reading with short and snappy chapters. No filler. No fluff.

I’ve designed plenty of wide-open, white spaces to soothe an artist’s eye.

And because I understand the importance of developmental sequence, I take your artist step-by-step through why, how, where, and when they need a compelling statement.

TO READ AN EXCERPT, CLICK HERE

From Section One: Warming Up

Excerpt from chapter 3: Soul: Not For Sale

Marketing strategies, by their very nature, are designed to be manipulative, while the power of an artist statement lies in the authenticity of its authorship.

When you define an artist statement as a marketing ploy, it effectively undermines the sincerity needed for a convincing, compelling statement.

We humans instinctively know when something is done with care or not. There is a resonance of the cared-for that is unmistakable.

We may not be able to say exactly why or what we are responding to, but when something is done with respect to authenticity and an artist’s spirit, respond we do.

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From Section Two: Working Out

Excerpt from chapter 13: Reservations/Motivations

Given that so many other people take liberties with words about an artist’s work — the critics, the writers, the viewers — one would think that artists would snap at the chance to stake their claim.

Not so. For many artists, written language is fraught with land mines, and they simply prefer to hang out in the country of the Strictly Visual, or Strictly Musical, or Strictly Performing.

One of the most common responses an artist gives, when asked about an artist statement, is a variation of “My work cannot be reduced to words” as if words were evil alchemists ready to turn an artist’s creative gold to dust.

One way to work with this resistance is to tackle it head-on, with a WRITING EXERCISE.

The keyword here is “exercise” — nothing too serious, and something you can throw away for any, or no reason in particular. So, grab your writing pad, your choice of writing implement, and a kitchen timer. It’s time to work out.

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From Section Three: Cooling Down

Excerpt from chapter 44: Presentation is Almost Everything

You have written your statement, now it’s time to put it in front of your audience. Here’s where paying attention to detail continues to pay a handsome return.

Remember, every, single presentation detail builds a cumulative aura, a signature of style, which lingers around your work, whether you want it to or not.

Neglecting details, in the hope that their absence will get you off the hook, does not work; for absences, like silences, carry their own message, a message that is much more difficult to influence and direct than the details you tried to avoid.

How To Order

And don’t let the naysayers fool you.

Artist statements get a bad rap because they’re badly written!

And they are badly written because most artists don’t know the guiding purpose of an artist statement, or where to start.

Testimonial McMurray Writing the Artist Statement: Revealing the True Spirit of Your Work

This book is for the artist in your life if they:

Need an artist statement, but don’t know where to start
Like clean, easy-to-read, conversational writing
Have a playful side to their personality (using your imagination is a big part of this book)
Enjoy learning a new skill, and growing new, neural dendrites in their brain
They are a natural do-it-yourself-er
Get satisfaction from going that extra mile on their own
Are open to expanding their relationship to their artwork
Realize that their audience needs than one way to connect with them

Writing the Artist Statement: Revealing the True Spirit of Your Work will give the artist in your life exactly the right amount of handholding without insulting their intelligence.

And best of all, the artist in your life doesn’t even have to like to write.

Testimonial RHMcMurray Writing the Artist Statement: Revealing the True Spirit of Your Work

CHOOSE YOUR EDITION

WHAT your artist GETs	PAPERBACK EDITION	eBOOK EDITION
	Hold-in-your-hand book	Digital version/print or read
52 easy-to-read chapters
142 info-packed pgs
Sample artist statement
S & H Costs
Full-color images of artwork
Immediate access
BONUS ARTICLE: “What Is An Artist Statement Anyway?”
	$19.95 (+S&H)	$27.00

Testimonial Simon Writing the Artist Statement: Revealing the True Spirit of Your Work

Testimonial Telford Writing the Artist Statement: Revealing the True Spirit of Your Work

Writing an artist statement has never been so easy!
Isn’t it their time to shine?

BUY THEM the BOOK!

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